channel planning · Live workshop
Channel Relay Workshop
Design explicit handoff moments between search, social, and CRM nurture so audiences do not feel like they are restarting every touchpoint.
What happens inside
Relay failures show up as duplicated frequency caps, contradictory messaging, or silent drops between CRM and paid media. This workshop maps relay points on a shared canvas, assigns owners, and scripts QA checks your trafficking team can run weekly.
Included elements
- Relay canvas template with Korean-language copy prompts
- Owner matrix spanning media, CRM, and lifecycle ops
- Frequency and overlap guardrails workshop
- Scripted QA checklist for trafficking handoffs
- Breakouts on ecommerce versus B2B relay patterns
- Facilitator review of one live relay map from your org
- Follow-up office hour within ten business days
Outcomes we ask you to evidence
- Publish a relay map with named owners per transition
- Add three QA checks to your trafficking checklist
- Identify two relay gaps to fix in the next sprint
Program FAQ
No. Smaller teams benefit because relay gaps hurt proportionally more when fewer people cover more channels.
Participant notes
The owner matrix made the awkward moment between paid social and nurture email impossible to ignore. We fixed two silent drops the next week.