foundations · Hybrid studio + live online
Audience Atlas Foundations
Build defensible audience maps with Korean-market retail and SaaS examples, then pressure-test segments against live signal feeds.
What happens inside
This foundations program anchors your team in structured segmentation. You translate messy CRM exports and ad platform exports into a single atlas layer, then annotate overlap risk before spend moves. Sessions blend facilitator-led drills with desk-side reviews of your anonymized exports.
Included elements
- Segment naming conventions aligned to Korean publisher taxonomy
- Overlap heatmaps using your sample exports (anonymized)
- Signal hygiene checklist for CRM and MMP joins
- Workshop blocks for retail, SaaS, and ecommerce pattern libraries
- Quality bar for “audience ready” handoff to media
- Desk review of two live audience briefs from your team
- Printed atlas template shipped to Yeongdeungpo studio pickup
Outcomes we ask you to evidence
- Publish a versioned audience atlas the media team can cite
- Reduce conflicting segment labels across channels
- Document two explicit exclusions per priority segment
Program FAQ
We prefer anonymized extracts. If you cannot share exports, we supply curated Korean-market sample sets and you map processes only.
Participant notes
The overlap heatmap drill finally stopped our paid social and CRM teams from using different names for the same cohort.
Short, blunt, useful. Wish we had one more hour on exclusions.